PARKCHOONMOO Spring 2013 Collection, Mercedes Benz Fashion Week, 7 Sept 2012

Korean designer Choonmoo Park showcased her Spring 2013 collection PARKCHOONMOO at the Studio last night at Mercedes-Benz Fashion Week in New York City.  Her industrial design background is evident in her men’s and women’s line.

The look was clean, simple, straight edges, light fabrics in unisex designs with texture for edginess.

I love the way she used the leather straps in these pieces:

Design elements of shape, texture, and limited color are the essence of this collection, making PARKCHOOMOON a collection for the uber cool yet chic urban resident.  This is definitely not vanilla collection.


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