Alexa Chung for Madewell Launch Party-Tonight-NYC, 22 September 2011

UPDATE:   As soon as the doors opened at 6pm, there was a mad dash for the back room upstairs.  Girls/women grabbing pieces off the rack as if it they were wedding dresses. 😉

Seems to be that polka dots are popular as the Cora Dotted Shirt seemed to be a favorite, as well as the brown palm trees against dark blue Valentine Pajama Top.  Off white/cream colored sweaters were also a customer favorite.


If you can get to the Soho area tonight around 8ish, check it out:

Here’s the link to her fun and feminine collection:


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